Encoding


In the changing world of technology encoding is at the heart of content distribution. Encoding for DVD, web content, file conversion, mobile devices and cross-platform playback of content - these are all essential parts of the production and post-production process. Understanding how to encode, why to encode and when to encode is paramount for those working with video on the Mac in the 21st century


Encoding Movie of the Week

Jon Thorn, Product Manager, Desktop Macintosh Products, AJA Video Systems Inc.

AJA's Jon Thorn talks about IO HD and working with ProRes HD

The AJA IO HD was announced at NAB 2007 and is designed to do real-time conversions of source video in real-time to Apple’s ProRes HD codec. In this interview, Jon Thorn, Product Manager for Macintosh Desktop Products, AJA Video Systems, talks about the benefits of using ProRes, the strengths this codec offers, and what makes the IO box unique.

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Encoding News

iTunes 8.0 to offer high-def videos

Digg founder claims inside knowledge of Apple event

The next version of Apple's iTunes looks set to offer high definition video downloads, says Kevin Rose founder of Digg.

Amazon Video on Demand now Mac-friendly

Amazon improves its VoD service, adds Mac support as company plans European launches

Amazon - which will launch its MP3 store in Europe later this year - has upgraded its VOD service in order to introduce Mac support



Buffalo ships 100GB flash drive for road warriors

Flash-based storage demands less power

Latest hard drive from Buffalo Technology offers up to 100GB of SSD-based storage in lightweight enclosure - available now.

80% of UK households receive digital television channels

But London lags in race for digital TV switchover

The UK is currently in the process of the digital television switchover, which is scheduled to be completed by 2012. Latest government figures show the numbers of UK households ready for the digital TV switchover.

BBC Worldwide plans a music download service

Classic tracks and footage from vast BBC archive to be sold online

BBC proposes an online store, offering access to footage at no charge but with ads, or for direct sale at prices to reflect iTunes.

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